Penton Media — Marketing Connections —


Marketing Connections is a unique event focused on exploring the great power and strategic value in integrating all the pieces of the modern marketing landscape: both traditional and emerging. Most events today only present a sliver of the marketing mix — whether it's online, search, email or TV and radio. At MCONN, attendees will come away with a holistic view of the broad spectrum of technologies, strategies and solutions at their disposal in this new marketing world — leading them back to their most important goal — generating effective outcomes for their customers.


Marketing Connections is in its inaugural year and correspondingly all exhibitors, sponsors, and speakers need to be sourced from scratch. Brand recognition needs to be developed from the ground-up and all event logistics need to be coordinated in order to reach the event goal of 1,500 attendees.

Knee Deep Solution:

Knee Deep partnered with Penton Media, the largest independent B to B media company in the U.S. to launch Marketing Connections. From content development to speaker recruitment, event positioning to marketing strategy, Knee Deep has provided a wide range of services.

  • Developing MCONN branding, positioning and overall direction and messaging
  • Website design and site copy
  • Marketing strategy and integrated media plan to drive awareness, sponsorships and event registration
  • Ownership and management of all creative pieces including website, print ads, banner ads, direct mail pieces, sales collateral, etc.
  • Marketing communications strategy, copy writing and creative execution
  • Driving event agenda, content and speakers including sourcing and recruiting speakers and sponsors


Marketing Connections 2008 is scheduled for October 21 – 23, 2008. Confirmed speakers include senior executives from companies like Microsoft, Google, comScore, Starbucks, Wunderman, Saatchi and Saatchi, Nike, Pepsi and more. Registration and sponsorships are open but closing quickly – visit to register today. See you in Vegas!