Penton Media — Marketing Connections —www.mconn2008.com

Summary:

Marketing Connections is a unique event focused on exploring the great power and strategic value in integrating all the pieces of the modern marketing landscape: both traditional and emerging. Most events today only present a sliver of the marketing mix — whether it's online, search, email or TV and radio. At MCONN, attendees will come away with a holistic view of the broad spectrum of technologies, strategies and solutions at their disposal in this new marketing world — leading them back to their most important goal — generating effective outcomes for their customers.

Challenge:

Marketing Connections is in its inaugural year and correspondingly all exhibitors, sponsors, and speakers need to be sourced from scratch. Brand recognition needs to be developed from the ground-up and all event logistics need to be coordinated in order to reach the event goal of 1,500 attendees.

Knee Deep Solution:

Knee Deep partnered with Penton Media, the largest independent B to B media company in the U.S. to launch Marketing Connections. From content development to speaker recruitment, event positioning to marketing strategy, Knee Deep has provided a wide range of services.

  • Developing MCONN branding, positioning and overall direction and messaging
  • Website design and site copy
  • Marketing strategy and integrated media plan to drive awareness, sponsorships and event registration
  • Ownership and management of all creative pieces including website, print ads, banner ads, direct mail pieces, sales collateral, etc.
  • Marketing communications strategy, copy writing and creative execution
  • Driving event agenda, content and speakers including sourcing and recruiting speakers and sponsors

Impact:

Marketing Connections 2008 is scheduled for October 21 – 23, 2008. Confirmed speakers include senior executives from companies like Microsoft, Google, comScore, Starbucks, Wunderman, Saatchi and Saatchi, Nike, Pepsi and more. Registration and sponsorships are open but closing quickly – visit www.mconn2008.com to register today. See you in Vegas!